Grassroots Marketing Package for Farmers

Thank you for downloading our grassroots marketing package and promoting the September Eat Local Challenge! Below is a list of items included in this package along with suggestions for use. Additionally, you will be subscribed to our weekly industry newsletter throughout the month of September for farms and farmers market managers that includes tips for marketing and examples of how other markets across Central Illinois are using the materials and innovative marketing in their communities. This package includes the following items:

Web Graphics

Customizable Messaging

Print graphics


Suggestions for Use:

September Eat Local Challenge Facebook Header Graphic

  • Upload to your Facebook page during the month of September

September Eat Loal Challenge Social Square

  • Post on social media to announce the Challenge
  • Use in your newsletter or on your website along with an announcement about the Challenge

8 Social Media graphics featuring facts about the food system

  • Post throughout the month. We suggest posting two per week throughout September and scheduling these out in advance to save time if you are able. (Right click to download and save the images below)

September Eat Local Challenge Press Release customizable to your Farm

  • Customize and post on your farm website or in your farm newsletter
  • Customize and send to your local newspaper

Customizable social media messaging and newsletter blurbs

  • Post weekly beginning in Mid-August through September in order to highlight great features of your farm as well as encourage shoppers to participate in the Challenge. Post along with photos of farm (photos that include you or your farm staff will get the most views!).

September Eat Local Challenge Promotional Flyer PDF (8.5 x 11)

  • Print and place in a photo frame to set at your market booth.
  • Print multiple copies and set at your market booth for shoppers to take with them.

September Eat Local Challenge Sandwich Board Sign PDF (24 x 36)

  • Print at your local print shop and place in a sandwich board sign in front of your market booth.