Routes to Farm Farmer-to-Farmer Marketing Intensive

Calling all farmers! Join Illinois Stewardship Alliance and the Route 2 Farm coalition for this 2-day intensive to improve your farm marketing strategies! Learn how to reach new customers, dig deep into your marketing questions, and get answers from other farmers on the ground – all in a personal setting. Leave with practical next steps and ideas which you can put into place immediately!

On Day One, Charlotte Smith of 3 Cow Marketing gets hands-on and shows you the strategies and tactics she has used to start and grow into a profitable farm. She’ll show you what is working and what is not in today’s modern marketing world.

During the workshop, you will learn: 

• How to identify ideal customers willing to pay your prices and value what you sell
• How to uncover the problem you solve for customers
• How to communicate a solution to your customer’s problems
• How to create content that your customers are asking for

You’ll walk away knowing how to create a 12–month plan that provides the foundation you need to start and grow a profitable farm. It doesn’t matter what you sell or if you’re just starting out. This plan and these steps are proven to work.

On Day Two, you’ll learn from expert farmers and individuals working within the sustainable agriculture field about modern day marketing practices you can use on your farm. We are offering three tracks of breakout sessions for you to choose one from:
Track 1: Bringing the Customer to the Farm

Track 2: Bringing the Farm to the Customer

Track 3: Thinking Bigger

>> Learn more and register here! <<<

*Registration is available for single days or both days. Space is limited. Veterans please email directly for scholarship information.